Determining the purposefulness of new services on the grounds of the results of quantitative analysis

The goal of the present article is to propose a methodology for substantiating the purposefulness of new service development reasoned by the results of a quantitative analysis of the current situation. The core of determining the purposefulness of new service development is assessing and comparing...

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Bibliographic Details
Main Authors: Rolandas Drejeris, Juozas Bivainis, Živilė Tunčikienė, Eglė Drejerienė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2013-09-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/3746