Integrated Marketing Communication for Tourism and Hospitality: A Case of Selected Star and Non-star Category Rwandan Hotels.
This study set out to analyse the contribution of integrated marketing communication strategies to the overall operational efficiency of hospitality services in Rwanda using Kigali Serena, Milles Collines, Le Petit Prince and Splendid hotels as case studies. The methodology used in this research con...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2018-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_8_vol_7_4__2018.pdf |