Analisis Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil (Studi Kasus Mobil LCGC di Surakarta)
Abstract This study aimed to determine the effect of variable brand image, price, quality of product to decision of purchasing a car LCGC (Low Cost Green Car), either partial or jointly and to find among variables brand image, price, and quality of products which are larger role in influencing purc...
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| Format: | Article |
| Language: | Indonesian |
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STIE PGRI Dewantara Jombang
2017-04-01
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| Series: | Eksis: Jurnal Riset Ekonomi dan Bisnis |
| Online Access: | https://ejournal.stiedewantara.ac.id/index.php/001/article/view/75 |