Perceived Threat and Corroboration: Key Factors That Improve a Predictive Model of Trust in Internet-based Health Information and Advice
BackgroundHow do people decide which sites to use when seeking health advice online? We can assume, from related work in e-commerce, that general design factors known to affect trust in the site are important, but in this paper we also address the impact of factors specific t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2011-07-01
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| Series: | Journal of Medical Internet Research |
| Online Access: | http://www.jmir.org/2011/3/e51/ |