MOTIVATIONAL DETERMINANTS IN THE DEVELOPMENT OF THE DECISION TO PURCHASE MOBILE PHONES
In this 21st century, mobile phone manufacturers have experienced a tremendous change in customer choice preferences and purchasing behavior, which has led scholars to explore a new horizon of research. This paper tries to discover the choice standards of customer in the mobile phone market. The pur...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2020-12-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_24_3.pdf
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