Creativity and innovation – Sources of competitive advantage in the value chain of tourism enterprises
As the highly standardized mass tourism demonstrated its incapacity to satisfy the increasingly complex needs of tourists, the necessity to develop a new approach for the production, selling and promotion of tourism products became obvious. In the current economic environment, the competitiveness of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2015-03-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1055.pdf
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