Creating Sustainable Digital Experiences
Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged...
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| Format: | Article |
| Language: | English |
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Sciendo
2014-11-01
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| Series: | GfK Marketing Intelligence Review |
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| Online Access: | http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0098/gfkmir-2014-0098.xml?format=INT |