Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic
The aim of this study is to investigate the impact of organizational citizenship behavior and its dimensions on customer-based brand equity and the moderating effect of Islamic work ethics on the above-mentioned relationship in the hotel industry. In terms of the purpose of this study, it is applied...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-11-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_63838_9c312f6d83f7221c6699f16fba778633.pdf |