Grocery consumer relational perceptions in green consumption context

An exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources...

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Bibliographic Details
Main Authors: Marta Fernandes Gonçalves, João Menezes, Catarina Marques
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2015-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/771/1278