CONSUMER BEHAVIOUR APPROACH UNDER THE ASPECT OF CONCEPT EVOLUTION

CONSUMER BEHAVIOUR APPROACH UNDER THE ASPECT OF CONCEPT EVOLUTION

This article aims to identify the framework for conceptualizing the consumer behaviour by highlighting how it has developed, defined and addressed. The consumer’s behaviour is the activity that directly targets the identification, consumption and removal of goods and services, including those...

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Bibliographic Details
Main Author: Natalia REMESOVSCHI
Format: Article
Language:English
Published: Academy of the Economic Studies of Moldova 2018-01-01
Series:Economica
Subjects:
behaviour
consumer
marketing
management
consumption
consumer behaviour.
Online Access:http://irek.ase.md/xmlui/bitstream/handle/123456789/450/Remesovschi_N_Economica%20nr-1%20martie%202018.pdf?sequence=1&isAllowed=y

Internet

http://irek.ase.md/xmlui/bitstream/handle/123456789/450/Remesovschi_N_Economica%20nr-1%20martie%202018.pdf?sequence=1&isAllowed=y

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