CONSUMER BEHAVIOUR APPROACH UNDER THE ASPECT OF CONCEPT EVOLUTION
This article aims to identify the framework for conceptualizing the consumer behaviour by highlighting how it has developed, defined and addressed. The consumer’s behaviour is the activity that directly targets the identification, consumption and removal of goods and services, including those...
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Format: | Article |
Language: | English |
Published: |
Academy of the Economic Studies of Moldova
2018-01-01
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Series: | Economica |
Subjects: | |
Online Access: | http://irek.ase.md/xmlui/bitstream/handle/123456789/450/Remesovschi_N_Economica%20nr-1%20martie%202018.pdf?sequence=1&isAllowed=y |
Summary: | This article aims to identify the framework
for conceptualizing the consumer behaviour by
highlighting how it has developed, defined and
addressed. The consumer’s behaviour is the activity
that directly targets the identification, consumption
and removal of goods and services,
including those processes which produce and
follow these actions. The consumer’s behaviour
is a vast, applicative and distinct field. It serves
as a “bridge” between the fundamental and practical
sciences, translating broad and abstract
aspects at a concrete level. At the interface of the
behavioural science there are a series of fundamental
and scientific fields such as sociology,
psychology and social psychology, general economic
theory, anthropology, social history and
culture history. Consumer behaviour is closely
related to two application areas: marketing and
management, especially marketing. This is because
marketing is concerned with consumer
behaviour and aims at developing tools and
strategies, responding to consumer behaviour. In
essence, marketing is the vision or view of the
company about the market it operates with. |
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ISSN: | 1810-9136 1810-9136 |