CONSUMER BEHAVIOUR APPROACH UNDER THE ASPECT OF CONCEPT EVOLUTION

• Main Author: Natalia REMESOVSCHI
• Format: Article
• Language: English
• Published: Academy of the Economic Studies of Moldova 2018-01-01
• Series: Economica
• Subjects: behaviour; consumer; marketing; management; consumption; consumer behaviour.
• Online Access: http://irek.ase.md/xmlui/bitstream/handle/123456789/450/Remesovschi_N_Economica%20nr-1%20martie%202018.pdf?sequence=1&isAllowed=y

This article aims to identify the framework for conceptualizing the consumer behaviour by highlighting how it has developed, defined and addressed. The consumer’s behaviour is the activity that directly targets the identification, consumption and removal of goods and services, including those processes which produce and follow these actions. The consumer’s behaviour is a vast, applicative and distinct field. It serves as a “bridge” between the fundamental and practical sciences, translating broad and abstract aspects at a concrete level. At the interface of the behavioural science there are a series of fundamental and scientific fields such as sociology, psychology and social psychology, general economic theory, anthropology, social history and culture history. Consumer behaviour is closely related to two application areas: marketing and management, especially marketing. This is because marketing is concerned with consumer behaviour and aims at developing tools and strategies, responding to consumer behaviour. In essence, marketing is the vision or view of the company about the market it operates with.