Visitors motivations and loyalty towards the Umtiza arts festival
The enormous artistic talent that South Africa is endowed with, is evident in the over 300 annual festivals that reverberate around the country. However, it is evident that with the increasing number of festivals, competition for attendees, resources and income is getting tighter. Visitors to festiv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_81_vol_8_5__2019_wsu.pdf |