Yacht modeling design method based on brand image

Yacht modeling design method based on brand image

<b>Objectives</b> Based on kansei engineering theory, a yacht modeling design method based on brand image is proposed to improve the yacht company's brand recognition and competitiveness.<b>Methods</b> Firstly, representative samples and brand image vocabularies of yacht...

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Bibliographic Details
Main Authors: CHENG Yongsheng, XU Xiaoqi, CHEN Guoqiang
Format: Article
Language:English
Published: Editorial Office of Chinese Journal of Ship Research 2020-10-01
Series:Zhongguo Jianchuan Yanjiu
Subjects:
kansei enginering
brand image
yachts
modeling design
Online Access:http://html.rhhz.net/ZGJCYJ/html/2020-5-63.htm

Internet

http://html.rhhz.net/ZGJCYJ/html/2020-5-63.htm

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