Yacht modeling design method based on brand image
<b>Objectives</b> Based on kansei engineering theory, a yacht modeling design method based on brand image is proposed to improve the yacht company's brand recognition and competitiveness.<b>Methods</b> Firstly, representative samples and brand image vocabularies of yacht...
Main Authors: | CHENG Yongsheng, XU Xiaoqi, CHEN Guoqiang |
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Format: | Article |
Language: | English |
Published: |
Editorial Office of Chinese Journal of Ship Research
2020-10-01
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Series: | Zhongguo Jianchuan Yanjiu |
Subjects: | |
Online Access: | http://html.rhhz.net/ZGJCYJ/html/2020-5-63.htm |
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