PERAN SIKAP DALAM MEMEDIASI HUBUNGAN ANTARA HARGA DENGAN NIAT BELI SMARTPHONE MEREK SAMSUNG
The purpose of this study is to examine the effect of price toward product purchase intentions of Samsung Smartphone with attitude variable as mediating variable, study in adolescents in the city of Denpasar. Variables examined in this study is price, attitudes and purchase intention. Samples are ta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-10-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/23962 |