Magazine Publishing Innovation: Two Case Studies on Managing Creativity

Magazine Publishing Innovation: Two Case Studies on Managing Creativity

This paper aims to highlight a link between publishing business innovation and how editors manage creativity in the digital era. Examining the changing industrial and historical business context for the U.K. magazine publishing industry, two case studies are analyzed as representatives of different...

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Bibliographic Details
Main Author: Simon Das
Format: Article
Language:English
Published: MDPI AG 2016-06-01
Series:Publications
Subjects:
magazines
magazine business
magazine publishing
magazine advertising
content marketing
native advertising
digital magazines
magazine websites
innovation
creativity
managing creativity
media management style at home
the upcoming
magazine case study
media business
magazine publishing history
Online Access:http://www.mdpi.com/2304-6775/4/2/15

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http://www.mdpi.com/2304-6775/4/2/15

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