The Representation of Emak-Emak (Indonesian Housewives) in Gojek Indonesia’s Advertisement Titled Belanja di GoMart, Dibelanjain #EmakJago!
As a product of pop culture, advertisement is intentionally designed to entice people to get interested in buying products and services, or even ideas. It also often utilizes local social-cultural phenomena that are close to our daily lives. This article will analyze the representation of emak-emak...
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| Format: | Article |
| Language: | English |
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International journal of multicultural and multireligious understanding
2021-05-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
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| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/2682 |