The Impact of Relationship Marketing Strategy in Indonesia Retail Industries
This research aimed to examine the impact of relationship marketing strategy on customer loyalty in Indonesia’s retail industries. A questionnaire derived from previous studies and the relevant literature was completed by 182 retail customers in Jakarta. Multiple regression analysis assessed the imp...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2016-09-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1590 |