The Impact of Relationship Marketing Strategy in Indonesia Retail Industries
This research aimed to examine the impact of relationship marketing strategy on customer loyalty in Indonesia’s retail industries. A questionnaire derived from previous studies and the relevant literature was completed by 182 retail customers in Jakarta. Multiple regression analysis assessed the imp...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2016-09-01
|
Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1590 |