The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its nee...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2012-07-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
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| Online Access: | https://internext.espm.br/internext/article/view/135 |