Applying marketing concepts in cheesemaking business entities in the Republic of Serbia

Main objective of the research is to identify role and position of marketing in business practice in micro, small and medium-sized enterprises (MSME) in the Republic of Serbia. Since cheese is a value-added product, cheesemaking takes a significant position in country's food chain and represent...

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Bibliographic Details
Main Authors: Radojević Vuk, Užar Dubravka, Mugoša Izabela
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2020-01-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2020/0352-34622003895R.pdf