Innovation Toilet and Barriers of Diffusion in Developing Country Case Study: TOTO Electronic Bidet Seat Toilet

<p>The innovation of electronic bidet seat toilet in Japan has diffused to more than sixty percent of Japanese household while it has low rate of diffusion in other countries especially in developing country. From this phenomenon, it is interesting to understand about the barrier of diffusion,...

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Bibliographic Details
Main Authors: Akbar Adhiutama, Michihiko Shinozaki, Seiichi Yoshikubo
Format: Article
Language:English
Published: Institut Teknologi Bandung 2012-01-01
Series:Asian Journal of Technology Management
Online Access:http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/177