THE USE OF SOCIAL MEDIA IN COMMUNICATION AND BRANDING

THE USE OF SOCIAL MEDIA IN COMMUNICATION AND BRANDING

<p class="Textofsummary">        Searching for information on products and services combined with the growing interest in social media make them important channels of marketing communication and more and more companies see their advertising potential. In order to demonstrate the role...

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Bibliographic Details
Main Authors: Ewa Jaska, Agnieszka Werenowska
Format: Article
Language:English
Published: Uniwersytet Mikołaja Kopernika 2014-03-01
Series:Ekonomia i Prawo.
Subjects:
social media
marketing communication
internal communication
brand communication
Online Access:http://apcz.umk.pl/czasopisma//index.php/EiP/article/view/4276

Internet

http://apcz.umk.pl/czasopisma//index.php/EiP/article/view/4276

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