A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior

Packaging is one of the most effective marketing instruments in selling most of the products, in particular the consuming products. Due to the fact that most purchases particularly in department and chain stores are performed randomly and without a previous programming, packaging has a key role in a...

Full description

Bibliographic Details
Main Authors: Davood Feiz, Akbar Salahshour
Format: Article
Published: University of Tehran 2011-02-01
Series:‫مدیریت بازرگانی
Online Access:https://jibm.ut.ac.ir/article_22116_40724a9645ab1642a05fdb9cb85b4e7f.pdf