Mapping Consumers' Mental Model of Iranian products
The consumer's view of the superiority of foreign products in Iran and the current conditions of the country has become a challenge. Internal studies show that Iranian consumers tend to buy Iranian goods less favorably. This has become one of the concerns of Iranian statesmen and producers. Eve...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
|
| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61089_fe9b9dcb780c9226f09fa2489a69bf89.pdf |