El valor de la cartera de clientes de empresas de telecomunicaciones en Mexico
The purpose of this study is to determine which customers are more profitable. Companies must consider the income their customers generate, as well as the costs of acquiring and keeping them. However the analysis can’t end there, companies are well aware that, although customers´ past performance co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Nuevo León
2006-07-01
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| Series: | Innovaciones de Negocios |
| Subjects: | |
| Online Access: | http://www.web.facpya.uanl.mx/rev_in/Revistas/3.2/A6.pdf |