OPPORTUNITIES OF APPLICATION OF MARKETING STRATEGIES IN DOMESTIC ENTERPRISES
Marketing policy consists of a set of strategies that includes the means that the entity will use to achieve the market objectives that it has established and concrete tools for action (tactics). Marketing policy implementation requires compliance of strategies with the chosen tactics. Due to the so...
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| Format: | Article |
| Language: | English |
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National Institute for Economic Research
2016-08-01
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| Series: | Economy and Sociology |
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| Online Access: | http://ince.md/uploads/files/1473932842_12.dragos-duca_84-91pag.nr.2.pdf |