The Effects of Fear Appeals and Message Format on Promoting Skin Cancer Prevention Behaviors among College Students
This study tested the Extended Parallel Process Model (EPPM) by examining how fear mediated the effects of threat on individuals’ assessment of risk, which was neglected in many fear appeal studies. Second, this study treated efficacy as an existing perception, and explored the effects of...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-02-01
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| Series: | Societies |
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| Online Access: | https://www.mdpi.com/2075-4698/10/1/21 |