The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descript...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul Commerce University
2021-05-01
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| Series: | International Journal of Commerce and Finance |
| Subjects: | |
| Online Access: | http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/248/pdf_149 |