The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon

In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descript...

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Bibliographic Details
Main Authors: Gökhan Meriç, Figen Yıldırım
Format: Article
Language:English
Published: Istanbul Commerce University 2021-05-01
Series:International Journal of Commerce and Finance
Subjects:
Online Access:http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/248/pdf_149
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spelling doaj-62496dc1e5344652b39806fc540db6472021-05-06T06:15:49ZengIstanbul Commerce UniversityInternational Journal of Commerce and Finance2149-96082149-96082021-05-017192108The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of AmazonGökhan MeriçFigen YıldırımIn this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention. http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/248/pdf_149customer experiencerevisit intentionpurchase intention
collection DOAJ
language English
format Article
sources DOAJ
author Gökhan Meriç
Figen Yıldırım
spellingShingle Gökhan Meriç
Figen Yıldırım
The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
International Journal of Commerce and Finance
customer experience
revisit intention
purchase intention
author_facet Gökhan Meriç
Figen Yıldırım
author_sort Gökhan Meriç
title The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
title_short The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
title_full The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
title_fullStr The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
title_full_unstemmed The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
title_sort role of customer experience for re-visit and purchase intention: a case study of amazon
publisher Istanbul Commerce University
series International Journal of Commerce and Finance
issn 2149-9608
2149-9608
publishDate 2021-05-01
description In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention.
topic customer experience
revisit intention
purchase intention
url http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/248/pdf_149
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