The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descript...
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Istanbul Commerce University
2021-05-01
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doaj-62496dc1e5344652b39806fc540db6472021-05-06T06:15:49ZengIstanbul Commerce UniversityInternational Journal of Commerce and Finance2149-96082149-96082021-05-017192108The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of AmazonGökhan MeriçFigen YıldırımIn this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention. http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/248/pdf_149customer experiencerevisit intentionpurchase intention |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Gökhan Meriç Figen Yıldırım |
spellingShingle |
Gökhan Meriç Figen Yıldırım The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon International Journal of Commerce and Finance customer experience revisit intention purchase intention |
author_facet |
Gökhan Meriç Figen Yıldırım |
author_sort |
Gökhan Meriç |
title |
The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon |
title_short |
The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon |
title_full |
The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon |
title_fullStr |
The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon |
title_full_unstemmed |
The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon |
title_sort |
role of customer experience for re-visit and purchase intention: a case study of amazon |
publisher |
Istanbul Commerce University |
series |
International Journal of Commerce and Finance |
issn |
2149-9608 2149-9608 |
publishDate |
2021-05-01 |
description |
In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention.
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topic |
customer experience revisit intention purchase intention |
url |
http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/248/pdf_149 |
work_keys_str_mv |
AT gokhanmeric theroleofcustomerexperienceforrevisitandpurchaseintentionacasestudyofamazon AT figenyıldırım theroleofcustomerexperienceforrevisitandpurchaseintentionacasestudyofamazon AT gokhanmeric roleofcustomerexperienceforrevisitandpurchaseintentionacasestudyofamazon AT figenyıldırım roleofcustomerexperienceforrevisitandpurchaseintentionacasestudyofamazon |
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