The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon

In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descript...

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Bibliographic Details
Main Authors: Gökhan Meriç, Figen Yıldırım
Format: Article
Published: Istanbul Commerce University 2021-05-01
Series:International Journal of Commerce and Finance
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