100% ♥ Indonesia: Role of Government Campaign to Promote Local Products in Indonesia
This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to purchase local products. Thi...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2016-06-01
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| Series: | Asean Marketing Journal |
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| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/4907 |