Going Global, Acting Local: Effects of Cultural Dimensions on Glocal Marketing in Malaysia
The present research investigates the effects of Malaysian cultural dimensions on promotional activities and advertisement styles of international organizations in Malaysia. Website Content analysis has been conducted to discover what initiatives international organizations use in their marketing ac...
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| Format: | Article |
| Language: | English |
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Atlantis Press
2014-03-01
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| Series: | The International Technology Management Review |
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| Online Access: | https://www.atlantis-press.com/article/14552.pdf |