CONSUMER BAHAVIOUR REGARDING “LIGHT” FOOD PRODUCTS ON THE ZAGREB MARKET

The trend of healthy eating and consumers’ awareness of the connection between diet and own health increased the consumption of the food with reduced content of fat and sugar, i.e. “light” products. In order to satisfy consumers’ needs producers of “light” products need to be acquainted with their c...

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Bibliographic Details
Main Authors: MARIJA Cerjak, IDA Rupčić, MARINA Tomić, MAGDALENA Zrakić
Format: Article
Language:Bulgarian
Published: University of Zagreb, Faculty of Agriculture 2001-09-01
Series:Journal of Central European Agriculture
Subjects:
Online Access:http://jcea.agr.hr/articles/480_CONSUMER_BAHAVIOUR_REGARDING_LIGHT_FOOD_PRODUCTS_ON_THE_ZAGREB_MARKET_en.pdf