Customer basket heterogeneity: how to measure it and some possible business applications
Companies offering a wide range of products may have an interest in measuring the degree of diversity of their clients’ shopping baskets as an indicator of consumer behaviour. Customers buying a wide range of products are somehow more dependent on the business and their switching costs might be high...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2021-01-01
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| Series: | Ekonomska Istraživanja |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/1331677X.2020.1835518 |