Information Support of Process of Advertizing Management

Information Support of Process of Advertizing Management

In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participant...

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Bibliographic Details
Main Author: M. N. Kim
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018-06-01
Series:Управленческое консультирование
Subjects:
advertising
advertisers
advertisement producers
advertising distributors
goalsetting
planning
intra-corporate information
database
analysis of the environment
analysis of competitors
advertising means
Online Access:https://www.acjournal.ru/jour/article/view/800

Internet

https://www.acjournal.ru/jour/article/view/800

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