The Decision of Enterprises during the Process of Technological Innovation Diffusion Based on Real Option Theory

Based on real option theory, the article analyses the decision-making of enterprises during the process of technological innovation diffusion under an uncertain circumstance. Under the assumption that the returns of enterprises follow geometric Brownian motion, the article firstly estimates the tra...

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Bibliographic Details
Main Author: Guozhong Yang
Format: Article
Language:English
Published: EDP Sciences 2014-05-01
Series:SHS Web of Conferences
Subjects:
Online Access:http://dx.doi.org/10.1051/shsconf/20140701004