The Decision of Enterprises during the Process of Technological Innovation Diffusion Based on Real Option Theory
Based on real option theory, the article analyses the decision-making of enterprises during the process of technological innovation diffusion under an uncertain circumstance. Under the assumption that the returns of enterprises follow geometric Brownian motion, the article firstly estimates the tra...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2014-05-01
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| Series: | SHS Web of Conferences |
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| Online Access: | http://dx.doi.org/10.1051/shsconf/20140701004 |