VISUAL ART AND REGULATORY FIT MESSAGES ON CONSUMER EVALUATIONS
In this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers’ perceptions of products and advertising messages, might have a moderation effect on regulatory fit and non-fit messages. We investigate the impact of visual art on a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2016-03-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/visual_art_and_regulatory_fit_messages_on_consumer_evaluations_0.pdf |