Repulsive Buying Behaviour: A Perceptual Study

Better understanding of repulsive buying behaviour has positive contribution to the country’s economic state and also towards the quality of product and services. In the recent years the consumer is showing a kind of revulsion in its buying behaviour. Repulsive buying behaviour in consumer is repugn...

Full description

Bibliographic Details
Main Authors: Satinder Kumar, Rishi Raj Sharma
Format: Article
Language:English
Published: Srusti Academy of Management 2017-12-01
Series:Srusti Management Review
Subjects:
Online Access:http://www.srustimanagementreview.ac.in/paperfile/140702815_Repulsive%20Buying%20Behaviour%20A%20Perceptual%20Study.pdf