Repulsive Buying Behaviour: A Perceptual Study
Better understanding of repulsive buying behaviour has positive contribution to the country’s economic state and also towards the quality of product and services. In the recent years the consumer is showing a kind of revulsion in its buying behaviour. Repulsive buying behaviour in consumer is repugn...
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Srusti Academy of Management
2017-12-01
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doaj-62e02742717042459015e754f3e2571c2021-10-07T06:19:49ZengSrusti Academy of ManagementSrusti Management Review0974-42742582-11482017-12-01XII5763Repulsive Buying Behaviour: A Perceptual StudySatinder Kumar0Rishi Raj Sharma1Assistant Professor, School of Management Studies, Punjabi University, PunjabAssociate Professor and Head, Department of Business Management Studies, Guru Nanak Dev University, PunjabBetter understanding of repulsive buying behaviour has positive contribution to the country’s economic state and also towards the quality of product and services. In the recent years the consumer is showing a kind of revulsion in its buying behaviour. Repulsive buying behaviour in consumer is repugnance for product i.e. a strong feeling of distaste for the product. The product is repelled by the consumer if it doesn’t match the social status of the consumer, in case celebrity endorsing the product is not followed or admired by the consumer, adding to this are unresolved issues and complaints of customers which deteriorate the image of the marketer. The products are overloaded with wasteful features or are against the culture and religion of consumer or maybe are not according to the planning of consumer are not entertained by the consumer. It also proves that once customer has faced dissatisfaction by the usage of product or has no knowledge about the usage of product it turns off the consumer from the product.http://www.srustimanagementreview.ac.in/paperfile/140702815_Repulsive%20Buying%20Behaviour%20A%20Perceptual%20Study.pdfrepulsive buying behaviourrepulsion effect |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Satinder Kumar Rishi Raj Sharma |
spellingShingle |
Satinder Kumar Rishi Raj Sharma Repulsive Buying Behaviour: A Perceptual Study Srusti Management Review repulsive buying behaviour repulsion effect |
author_facet |
Satinder Kumar Rishi Raj Sharma |
author_sort |
Satinder Kumar |
title |
Repulsive Buying Behaviour: A Perceptual Study |
title_short |
Repulsive Buying Behaviour: A Perceptual Study |
title_full |
Repulsive Buying Behaviour: A Perceptual Study |
title_fullStr |
Repulsive Buying Behaviour: A Perceptual Study |
title_full_unstemmed |
Repulsive Buying Behaviour: A Perceptual Study |
title_sort |
repulsive buying behaviour: a perceptual study |
publisher |
Srusti Academy of Management |
series |
Srusti Management Review |
issn |
0974-4274 2582-1148 |
publishDate |
2017-12-01 |
description |
Better understanding of repulsive buying behaviour has positive contribution to the country’s economic state and also towards the quality of product and services. In the recent years the consumer is showing a kind of revulsion in its buying behaviour. Repulsive buying behaviour in consumer is repugnance for product i.e. a strong feeling of distaste for the product. The product is repelled by the consumer if it doesn’t match the social status of the consumer, in case celebrity endorsing the product is not followed or admired by the consumer, adding to this are
unresolved issues and complaints of customers which deteriorate the image of the marketer. The products are overloaded with wasteful features or are against the culture and religion of consumer or maybe are not according to the planning of consumer are not entertained by the consumer. It also proves that once customer has faced dissatisfaction by the usage of product or has no knowledge about the usage of product it turns off the consumer from the product. |
topic |
repulsive buying behaviour repulsion effect |
url |
http://www.srustimanagementreview.ac.in/paperfile/140702815_Repulsive%20Buying%20Behaviour%20A%20Perceptual%20Study.pdf |
work_keys_str_mv |
AT satinderkumar repulsivebuyingbehaviouraperceptualstudy AT rishirajsharma repulsivebuyingbehaviouraperceptualstudy |
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