Analysis of the impact of consumer animosity on purchase decisions

Consumer animosity, as one of the limiting factors in the globalization of the markets, and its effects on purchasing decisions, is one of the most important issues in the field of marketing and consumer behavior which has been the subject of few research studies. This study aims to study the effect...

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Bibliographic Details
Main Authors: Faezeh Abbasi, Milad Moradi Dizgarani, Mahdi Hosseinpor
Format: Article
Published: University of Tehran 2016-07-01
Series:‫مدیریت بازرگانی
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