Evaluation of the influence of management fads in adoption of management tools in supermarket chains of Santa Catarina Evaluación de la influencia de los modismos gerenciales en la adopción de herramientas de gestión en las redes de supermercados de Santa Catarina Avaliação da influência dos modismos gerenciais na adoção de ferramentas de gestão nas redes de supermercados de Santa Catarina

Evaluation of the influence of management fads in adoption of management tools in supermarket chains of Santa Catarina Evaluación de la influencia de los modismos gerenciales en la adopción de herramientas de gestión en las redes de supermercados de Santa Catarina Avaliação da influência dos modismos gerenciais na adoção de ferramentas de gestão nas redes de supermercados de Santa Catarina

The systematic challenge for the conquest and retention of customers has produced a literary market of management gurus and quacks who have won generous space in bookstores to sell magic formulas in an attempt to transform business management into an exact science. This study investigated the larges...

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Bibliographic Details
Main Authors: Fernando Filardi, Maria Terezinha Angeloni, Flávio Antônio Cozzatti
Format: Article
Language:Portuguese
Published: Emerald Publishing 2011-06-01
Series:REGE Revista de Gestão
Subjects:
Modelos de Gestão
Modismo Gerencial
Gestão de Supermercados
Online Access:http://www.revistas.usp.br/rege/article/view/36730

Internet

http://www.revistas.usp.br/rege/article/view/36730

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