THE IMPACT OF POLITICAL AND LEGAL FACTORS ON ADVERTISING OF MEDICINES
The authors in the article touches the role of political and legal factors and its impact on the advertising of medicines in Ukraine. The relationship between the advertising of medicinal products and pharmaceutical market functioning are showed. Emphasizes the role of the pharmaceutical market as a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2015-07-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | http://ev.fmm.kpi.ua/article/view/45706 |