The concepts of strategy and business models in firm internationalization research: Towards a research agenda
Objective: To discuss concepts of strategy and business models and reflect upon their commonalities and mutual relationships. Discussion about usage of both concepts with regard to the international expansion decisions. Research Design & Methods: The article is based on the literature studies...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2019-06-01
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| Series: | International Entrepreneurship Review |
| Subjects: | |
| Online Access: | https://ier.uek.krakow.pl/index.php/pm/article/view/1892/pdf_1 |