The Effect of Country Based Image in Accurance of Brand in Cultural Destinations
Despite its location and historical and cultural attractions, Izmir has been unable to consistently achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in the...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2010-04-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://www.pasosonline.org/Publicados/8310special/PS0310_08.pdf |