Explaining superfoods: exploring metaphor scenarios in media science reports

Metaphorical language plays an important role in spreading and popularising scientific information. However, little is known about the process through which sober scientific research is transformed into colourful or even sensational news. This paper examines the main metaphor scenarios used to expla...

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Bibliographic Details
Main Author: Ruth Breeze
Format: Article
Language:deu
Published: Asociación Europea de Lenguas para Fines Específicos 2017-10-01
Series:Ibérica
Subjects:
Online Access:http://aelfe.org/documents/34_03_IBERICA.pdf