MARKETING STRATEGY OF COMMERCIAL HEALTH INSURANCE COMPANY

The objectives of this research are to: 1) compare the effect of premium earnings products of health insurances after the launching of national social health insurance (JKN)-BPJS (Badan Penyelenggara Jaminan Sosial) for health; 2) analyze the internal and external factors of private/commercial healt...

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Bibliographic Details
Main Authors: Cut Zaraswati, Ujang Sumarwan, Hari Wijayanto
Format: Article
Language:English
Published: Bogor Agricultural University 2017-01-01
Series:Indonesian Journal of Business and Entrepreneurship
Online Access:http://journal.ipb.ac.id/index.php/ijbe/article/view/14383