Use of Twitter in Spanish Communication Journals
This is an exploratory study on the Twitter profiles managed by 30 Spanish Communication journals. The aim is to analyse the profile management, to identify the features of the most interactive content, and to propose effective practices motivating strategic management. The management variables cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-07-01
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| Series: | Publications |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2304-6775/6/3/34 |