Best-worst scaling improves measurement of first impressions
Abstract A common goal in psychological research is the measurement of subjective impressions, such as first impressions of faces. These impressions are commonly measured using Likert ratings. Although these ratings are simple to administer, they are associated with response issues that can limit re...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2019-09-01
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| Series: | Cognitive Research |
| Online Access: | http://link.springer.com/article/10.1186/s41235-019-0183-2 |